ORGANIZATIONS

Working with organizations and brands has been the constant in my 30-plus year career. With experience working in-house, as an agency or individual advisor, I have counseled and created programs for start-ups, Fortune 100s, and everything in between. There’s a special magic that comes with the challenge of creating a campaign that not only connects a company to its consumers, but also does the same for the company to its employees. The ability to craft a program that creates internal pride AND external validation (via engagement, sales, etc.) is especially sweet, and the moment when one knows that “the idea” has been found is a forever memorable.

“Todd always brings immense intellect, insight and creativity to his natural problem-solving ability. Todd inspires his clients to look at their objectives and the possible solutions from viewpoints they may not anticipate or feel completely comfortable with, and that’s a real talent. Whenever we would meet, I knew I could count on Todd to come armed with unique, distinctive, innovative ideas.” – John Hildenbiddle, (Former) SVP Brand Management and Public Relations, Mutual of Omaha

HIGHLIGHTS:

–Generated hundreds of millions of dollars of revenue and perhaps more than a billion impressions/engagements.
–Created and produced Mutual of Omaha’s national advertising and experiential campaigns resulting in hundreds of millions of impressions (consumer, media) and tens of millions of dollars in revenue.
–Conceived and executed Airstream’s #LiveRiveted initiative, which remains the rallying cry and philosophy of a global community.
–Created and activated “SchoolsWIN” tour for Windstream, which became “the most successful PR program in the company’s history.”
–Developed and negotiated deals for brand partnerships, collaborations, and venues.
–Deep understanding of PR practices working for two of the largest PR firms on the world (Hill & Knowlton, Rogers & Cowan)
–Created, produced and sold animated web series and TV programming.
–Developed program to use Twitter to raise money to build eco-sanitation toilets, which was hailed as the best use of social cause marketing at the time.
–Worked with 100s of athletes/influencers/celebrities on program/brand activations.