Working with organizations and brands has been the constant in my 30-plus year career. With experience working in-house, as an agency or individual advisor, I have counseled and created programs for start-ups, Fortune 100s, and everything in between. There’s a special magic that comes with the challenge of creating a campaign that not only connects a company to its consumers, but also does the same for the company to its employees. The ability to craft a program that creates internal pride AND external validation (via engagement, sales, etc.) is especially sweet, and the moment when one knows that “the idea” has been found is a forever memorable.
“Todd always brings immense intellect, insight and creativity to his natural problem-solving ability. Todd inspires his clients to look at their objectives and the possible solutions from viewpoints they may not anticipate or feel completely comfortable with, and that’s a real talent. Whenever we would meet, I knew I could count on Todd to come armed with unique, distinctive, innovative ideas.” – John Hildenbiddle, (Former) SVP Brand Management and Public Relations, Mutual of Omaha
HIGHLIGHTS:
- Generated hundreds of millions of dollars of revenue and perhaps more than a billion impressions/engagements.
- Created and produced Mutual of Omaha’s national advertising and experiential campaigns resulting in hundreds of millions of impressions (consumer, media) and tens of millions of dollars in revenue.
- Conceived and executed Airstream’s #LiveRiveted initiative, which remains the rallying cry and philosophy of a global community.
- Created and activated “SchoolsWIN” tour for Windstream, which became “the most successful PR program in the company’s history.”
- Developed and negotiated deals for brand partnerships, collaborations, and venues.
- Deep understanding of PR practices working for two of the largest PR firms on the world (Hill & Knowlton, Rogers & Cowan)
- Created, produced and sold animated web series and TV programming.
- Developed program to use Twitter to raise money to build eco-sanitation toilets, which was hailed as the best use of social cause marketing at the time.
- Worked with 100s of athletes/influencers/celebrities on program/brand activations.